Jennifer Grassman

Recording Artist + Author + Mommy


August 2013

New Facebook Page Analytics: The Best Time to Post

Facebook recently published new Facebook Page Analytics, and they ROCK.

You can now easily tell when people are most often viewing your page, by day of the week, and time of day.

I’ll use screenshots of my own page‘s analytics as an example:


As you can see, most of my listeners view my page Monday through Wednesday, and especially on Thursday. They also tend to view between the hours of 1:00 and 5:00 PM.

While many people might think, “Great! That’s when I’ll post advertisements!” that’s not what we want to do with this information. Instead, we’ll post our most engaging, friendly, and interesting posts on these days.

By hovering over each day of the week, you can also see if and when views spike at a certain time that day. See? Even though Thursday is my popular day, my views tend to spike to over 300 on Tuesday at 3:00 PM. Sweet!


Every page will have variations in best audience engagement times. To view YOUR page’s unique prime times, go to your page and click:

Insights > Posts > When Your Fans Are Online

You’ll want to monitor your page analytics to adapt your strategy for best engagement. For example, people’s schedules are going to change after school starts, and – if your audience includes kids, students, parents, or teachers – then their online patterns will likely change as well to accommodate their new routine. Watch your page analytics and adapt to meet activity!


Killing The Lies: Should Everyone Be Forgiven Without Exception?

Welcome to the second entry in my blog series about forgiveness. I recommend starting at the beginning for context, so if you haven’t already, check out the debut entry to this series: The Top 10 Most Prevalent Lies About Forgiveness.

The Broken Heart, by Kiomi at SXC
The Broken Heart, by Kiomi at SXC


In the example of Matthew 18, things are pretty cut and dry.

People who ask for forgiveness should be forgiven.

There is no mention given in this passage of God requiring us to forgive people who are not sorry. “The Wicked Servant” is called “wicked” because he refused to have mercy on someone who begged him for mercy. He was not called “wicked” because he refused to forgive someone who was actively taking advantage of him or belligerently refusing to work things out. No. He assaulted and imprisoned a fellow servant who was humbly apologizing.

While some have claimed that God will not forgive us unless we forgive others (all others – even those who aren’t sorry), this is not a Biblical idea. In fact, it’s legalistic and works oriented, and flies in the face of the very basic Biblical principal of Christ’s redemptive work being all-sufficient.

God forgives people who repent. And yes, he calls us to do the same. But what he does not do, is call us to exceed him in mercy.  Besides being unnecessary, it’s also completely impossible. There are no Biblical grounds for believing we’ll be damned if we don’t forgive someone who doesn’t want to be forgiven.

“Wait, wait wait!” you may be thinking, “In Matthew 6:14-15, Jesus says, ‘For if you forgive other people when they sin against you, your heavenly Father will also forgive you. But if you do not forgive others their sins, your Father will not forgive your sins.’”

That’s true. However, we must let Scripture interpret Scripture, and Biblical forgiveness is consistently a direct result of genuine repentance. What Jesus is saying, is that if we do not accept the repentance of others, we can’t be truly repentant ourselves, and God only forgives those who are truly repentant.

Let’s put it another way:

If we’re so overwhelmed by the sin of others that we can’t forgive them even when asked, we can’t possibly grasp the depth of our own sin against God. Genuine repentance requires an comprehension – at least on a small scale – of our own guilt. Refusal to forgive and sympathize with other sinners demonstrates a lack of understanding and a misplaced reverence for our own spiritual status.

Nevertheless, if we are truly redeemed, we will be forgiven, and eventually be empowered to forgive others. Jesus says in Matthew 12:31, “… every kind of sin and slander can be forgiven …” It goes on to say that even those who slander Christ himself can be forgiven by God.

“Throughout life people will make you mad, disrespect you and treat you bad. Let God deal with the things they do, cause hate in your heart will consume you too.” ~ Will Smith

“To be a Christian means to forgive the inexcusable because God has forgiven the inexcusable in you.” ~ C.S. Lewis

That’s all for now folks!  In future blogs in this series I’ll be covering topics including:

  • Forgiveness Doesn’t Mean We Should Put Up With Evil
  • Why Is It Good To Forgive People Who Aren’t Sorry?
  • How Do I Forgive The Unforgivable?

For notifications of future entries, please subscribe to my email list here or click “follow” in the top right corner of this page.



PRESS RELEASE: Vietnam War Immigrants Honor Veterans & Service Members with Free Salon Service this September

The Pham family immigrated from Vietnam during The Fall of Saigon in 1975. This September, to celebrate 10 years of business for Visage Salon, they offer veterans free haircuts and spa treatment.

Pham Family Visage Salon Houston
Left to Right: Lee, Thu, Bao, and their parents, Mr. and Mrs. Pham.

HOUSTON –  In celebration of 10 years in business, The Visage Salon & Day Spa will be offering veterans, active military, EMT’s, police officers, firefighters, and other men and women in uniform free haircuts (valued $40-$70 each) every Tuesday, Wednesday, and Thursday this September.

Owner, Lee Ngoc Pham, is one of nine children whose parents braved a bleak and dangerous ocean journey on a cargo ship, with no food, to escape the invading North Vietnam communist regime. When they embarked for America during The Fall of Saigon their youngest child was only nine days old.

“If it was not for the bravery and sacrifice of American servicemen and women,” says Thu Arnold, sister of Pham and hairstylist, “my family would not be living in the greatest nation in the world. We’d be suffering under a communist regime. Life as we know it would not exist.”

Today, Mr. and Mrs. Pham and all their children are proud American citizens. Many of the children have earned their Bachelors and Masters Degrees, gone on to become successful business owners and professionals, and are raising families of their own. Bao Pham, the nine day old baby who survived the cargo ship journey nearly 40 years ago, works alongside his siblings at Visage Salon.

Visage Salon is enlisting the aid of their regular patrons to offer refreshments and drinks to service men and women as they wait. Complimentary haircuts will be available on a walk-in basis, and service members will be asked to present their ID. In addition, the spa’s massage therapists will be offering complimentary shoulder and back massages, while cosmetologists give the ladies free makeovers.

“We want them to feel special and welcomed,” explains Arnold. “For once, we will serve them and they will not serve us. It’s the least we can do! We hope this September will mark Visage Salon’s first annual event like this. We want to continue this tradition of honoring our nation’s heroes for decades to come.”

The Pham Family celebrating Christmas, 2012
The Pham Family celebrating Christmas, 2012

Visage Salon & Day Spa is located at 11910 Louetta Road in Houston, and provides services including haircuts and styling, facials, manicures, pedicures, aromatherapy, tanning, waxing, and massage. Owner, Lee Ngoc Pham, immigrated to America as a child during the fall of Saigon. His mission is to encourage beauty through integrity, creativity, and personal growth. More info:

Jennifer Grassman, Pham Family Friend

Creative Seasons: Songwriting, Parenting, and Things-I-Never-Thought-I’d-Say

I used to write a song or more a week, but since I had Baby E, I’ve only written one or two over the course of a year. Of course, I’m in the studio working on producing an album too, so it’s not really “writing season,” it’s more a “production season” (I go through different seasons of creativity), so that could also explain the dry spell.

These things aside, I still seem to have a natural proclivity towards songwriting in me, because today, while I was changing Baby E’s diaper, I busted out a tune:

“I’m coating your butt with yellow paste,
It’s like frosting a butt-shaped cake.”

Granted my lyrical subject matter is highly questionable. Parenting really changes a person. You say things you just never thought you need or be inspired to say. And of course – as I’m sure every parent reading this knows – if you don’t sing or at least chatter theatrically while changing Baby’s diaper, you run a much higher risk of the kid making a run for it mid-cleaning.

The Garage Intruder: A Shocking Story

I’m interrupting our regularly scheduled programming (i.e., my series on forgiveness) to bring you this really fascinating interlude.
The most shocking thing happened last night.
We were getting ready for bed, and as I walked through the living room, I heard one of our cats scratching from behind the door to our garage. So I thought, “Oh no! Mr. Bingley somehow got shut out in the garage! He must have been locked out there for hours! Poor Bingley!”
I opened the door, saying, “I’m so sorry Bingley …” and then with a sudden start yelled, “OH MY GOSH!!!”
Because instead of a cat, a very large and very fat beagle came waddling into my living room. I’d never seen it before and I was bewildered as so how this strange, bumbling canine came to be in our house.
Shadowfax (our white tom cat) immediate set about hissing and yowling at the intruder in a most inhospitable manner.
Thankfully, our home invader had tags on, and turned out to be our neighbor’s pet, who went by the name of Sadie, and who had gone missing earlier that day. I guess she’d hid in the garage while Jason was doing yard work earlier in the afternoon.
But oh my … I can’t even tell you how shocking it was to be expecting an afronted little cat to come in, and have a big, happy dog barge in instead.

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